Why MiNDSHIFT ?
Stories have the power to shift minds.
To change how people see something. Create understanding. Build belief. Inspire action. Influence behaviour.
That belief sits at the heart of MiNDSHIFT.
We combine strategic thinking, creative storytelling and exceptional production to help organisations bring important communication to life on screen.
Because when a story truly connects, it can change what happens next.
What We Do
From communication challenge to screen.
Clients come to us with a communication challenge, an idea or an established brief. We work as a strategic production partner, combining communication strategy, storytelling, creative development and production to shape the right solution and bring it to life on screen. We work alongside the expertise around the table, establish scope and budgets, build the right production team and guide the project from concept through to delivery.
Brand & Campaign Films
Recruitment & Employer Brand
Internal & Organisational Communication
Behavioural Safety Campaigns
Change, Culture & Leadership
Customer & Stakeholder Stories
Our People
Dan Arnold
Dan has spent 15 years helping organisations use film to communicate ideas that matter.
His belief in the power of story drives an approach grounded in strategic understanding, collaboration and trust.
Dan works alongside communications leaders, marketers, executives and specialist teams to understand the communication objective, shape the story, build stakeholder alignment and guide complex productions from concept to screen.
Founder & Director
Auckland + Tauranga
Aidan believes great storytelling deserves exceptional production.
His experience spans broadcast television, commercial production, agency environments and independent filmmaking.
Calm, prepared and highly experienced on set, Aidan brings together the people, craft and production capability required to bring each story to life at the highest standard.
Head of Production
Aidan Hardwick
Sydney
Across New Zealand + Australia
Wherever the story takes us.
We deliver productions throughout New Zealand and Australia, with experienced production crew on the ground in:
Auckland • Tauranga • Wellington • Christchurch • Sydney • Melbourne • Brisbane
We bring together the right team for each production and travel wherever the work takes us.
Trusted By
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What Clients Say
“I’ve had the pleasure of working with Dan since c.2013 on a range of video projects across a number of Fletcher Building business units. At PlaceMakers, he partnered closely with our L&D team to create video communications that inspired, aligned, and upskilled our frontline and retail team members.
Dan has a unique ability to take an idea and bring it to life on screen in a way that connects with people. He’s built a strong reputation here, and we have always trusted him to deliver, regardless of the complexity of the task.”
Brendon Mills
General Manager People and Performance
Building Products Division
“When it comes to behavioural safety programs, the way a story is told makes all the difference.
Dan and the MiNDSHIFT Films team created two powerful accident recreation films which we used to engage our diverse construction crews in discussions around safer work. These became tools that allowed people to see themselves in those situations, sparking discussion around the practical reality of keeping safe in a dynamic and changing environment and driving lasting behavioural change.
The work raised the bar for behavioural safety learning in Aotearoa.”
Rob Mair
Former H&S Director, Link Alliance, City Rail Link
Current GM Health Safety & Wellbeing, Port of Auckland